DEAF Athletic is a new performancewear brand dedicated to bringing high visibility, high performance gear to the deaf and hard-of-hearing community. We developed a branding system, initial merch concepts, web, and social assets for Deaf’s Launch on World Hearing Day, March 3rd. Visit them at deafathletic.com
BECAUSE
EVERYBODY’S
AN ATHLETE.
…especially those in the Deaf and Hard of Hearing community. For us, physical activity is one of the most powerful ways to feel connected to our surroundings, our communities and ourselves.
But the world of fitness has stopped short of supporting our unique needs and safety considerations. Enter DEAF Athletic, merging next-level design with sustainable methods to create safety-centric performancewear.